Gravy is a proud sponsor of the 7-figure CEO Podcast. This is a podcast dedicated to helping entrepreneurs break through the million dollar barrier facing them in their business. This podcast moves past the ‘theory’ of business and focuses on practical strategies that you can implement right away.
At Gravy, we exist to help entrepreneurs and CEO’s solve the problem of failed payments and credit card declines in their business. We know that this one problem alone costs small businesses billions of dollars nationwide each year, and we want to help. We are passionate about entrepreneurship, and we want to help as many businesses leaders as we possibly can build healthy, thriving businesses that will continue to serve people, solve challenging problems, and provide jobs for years and years to come.
Today's Guest:
In this episode of The 7-Figure CEO Podcast, Casey sits down with Nate Grahek, CEO and founder of Sticky Albums. Hear how Nate took his hobby and turned it into a profitable business, crossing the 7-figure mark in just two years. Nate talks about the decisions that were most critical to his success, and his biggest wins and failures along the way. Nate was working in Corporate America and running a small photography business on the side, when he had a ‘lightbulb’ moment. In order to market his business to potential customers Nate created an app that could showcase his work on the go using only his phone. It wasn’t long before Nate’s app drew the attention of other photographers, and in 2012 Sticky Albums was officially in business designing and selling software for photographers worldwide. Critical Decisions
Time Management
Hiring
Process
Finances
Personal Growth
Links www.stickyalbums.com www.allgravy.io www.caseygraham.com Thanks For Listening! We’d love to hear your thoughts: To help this podcast:
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The 7-Figure CEO Podcast: Learn The Keys To Great Networking With Special Guest Stu McLaren3/19/2018 
Gravy is a proud sponsor of the 7-figure CEO Podcast. This is a podcast dedicated to helping entrepreneurs break through the million dollar barrier facing them in their business. This podcast moves past the ‘theory’ of business and focuses on practical strategies that you can implement right away.
At Gravy, we exist to help entrepreneurs and CEO’s solve the problem of failed payments and credit card declines in their business. We know that this one problem alone costs small businesses billions of dollars nationwide each year, and we want to help. We are passionate about entrepreneurship, and we want to help as many businesses leaders as we possibly can build healthy, thriving businesses that will continue to serve people, solve challenging problems, and provide jobs for years and years to come.
Keys To Great Networking
Today's Guest: In this episode of The 7-Figure CEO Podcast, Casey sits down with Stu McLaren, CEO and founder of Tribe. Stu has taken his talents of leadership and created his business to help people grow their online communities. Listen in to what Stu has to say about giving up your time, promoting your products, knowing your audience, and hiring the best employees. Stu McLaren helps experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. Stu started a software company in 2004 called WishList Member. In just a few short years this software would become the world’s most popular membership platform for WordPress powering 60,000 online communities and membership sites. Stu sold his interests in WishList Member in 2014 to focus solely on coaching and helping entrepreneurs create, and grow their own lifestyle business. Stu credits his success to years of cultivating meaningful relationships. Learn Stu’s approach to networking, why it was so impactful on his business, and how it could change the way you approach business networking as well. Leveraging Yourself
Know Your Audience
Hiring
Product Launch
Learning
Links: http://www.stu.me http://tribeworkshop.com https://www.allgravy.io Thanks For Listening! We’d love to hear your thoughts: To help this podcast: Sales Funnels. We love them, we use them, we constantly optimize them, we can’t imagine business without them. Sales funnels drive our businesses, yet there is a forgotten sales funnel that goes largely unrecognized, and it is killing revenue in subscription-based businesses everywhere.  Did you know that you have a huge sales opportunity that sits at the back of your business? If you own a SaaS company, an information company, or any company that sells subscriptions, you may be leaving a lot of money on the table. Your churn rate will tell you just how much money that really is. Your churn number is the amount of customers that opt out of your service or product each month. There can be a number of reasons for your customer to take their payment offline, but the majority of payment failures occur because of unintentional cancellations. This happens when a credit card declines. There are over a 100 ways for a credit card to decline. It could be because of insufficient funds, or an expired card, but regardless of the reason this presents a big, big problem for your business. Check out this study done by our friends at Recurly to see where your churn stacks up. The graph below is a quick look at the study Recurly did on Industry churn rates.  10-12% of all credit card transactions fail. Which means your business could be losing 10-12% of your topline revenue each year. If you knew that you could boost your sales by 10%, you would do it without question, right?! Well, that is the kind of opportunity that exists within the forgotten sales funnel. Most businesses look at churn as a collections company would. They send short, harsh, and sometimes even threatening emails. But that is the wrong approach. You need to treat your churned customers like a marketing & sales opportunity. Here’s why. When your customer realizes that their payment has failed, this payment failure forces them to rethink their purchase, and they have to convince themselves that your product/service is worth their money. If they don’t recognize the value your business is giving them than the payment failure can become an intentional and irreversible cancellation. So here is how to market the forgotten sales funnel. Here are 4 things you can do to give this part of your subscription-based business the attention it needs.
Changing your mindset and embracing your failed payments as a marketing and sales opportunity will pay off big-time for your business. Learn to see your customer churn as new sales funnel and you will begin to add significant revenue back to your bottom line.  If you would like to learn more about this strategy, or if you think this strategy would be beneficial for your business, we’d love to talk with you about implementation. Book a free strategy call below, and let’s connect!
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